Our top priority at Jest is simple: we must continually earn the privilege of being in our players’ messaging inbox.
That privilege enables everything else we want to build. If we lose it, we lose the relationship. If we abuse it, we lose trust. And if we take it for granted, we lose the future.
To consumers, we say this clearly:
We know that being part of your inbox is a privilege - and we treat it that way.
That belief led us to define what we call the Player Pact: a set of principles that guide how we interact with players inside messaging threads. These aren’t marketing slogans. They’re operational constraints, chosen deliberately and designed to protect the long-term relationship between Jest and our players.
1. Players Start the Conversation. Always.
We do not initiate messaging threads. If a player doesn’t text us first, we don’t text them — period.
In a world where every brand is fighting for notifications and attention, we chose the opposite approach. Messaging is intimate; it lives alongside conversations with friends, family, and partners. That proximity demands restraint. We only show up when invited.
2. Players Are Always in Control
Control is often treated as a feature. We believe it’s a right.
At any moment, a player can opt out by sending STOP. There’s no friction, no guilt copy, no “are you sure?” flow. It just works.
We’re building something players choose to return to. If someone decides they no longer want to hear from us, that decision is respected immediately and completely.
3. We Don’t Share or Sell Phone Numbers
Let’s be direct: Jest does not share or sell player phone numbers to third parties for marketing purposes.
Your phone number is not an asset to be monetized. It’s a responsibility we’re entrusted with. Trust compounds slowly and disappears instantly, so we build our systems - and our policies - accordingly.
4. We Cap Messages at One Per Day
Even if a player opts in. Even if they’re active. Even if engagement is high.
We limit outbound messages to one per day because attention is finite. We don’t want to become background noise, and we don’t want to train players to ignore us. Scarcity creates signal - and signal drives action.
Why This Matters
There’s a temptation in consumer products, especially ones built on messaging, to push harder: more reminders, more nudges, more “just checking in.” That approach may drive short-term metrics, but it erodes long-term trust.
That’s not the Jest philosophy.
We’re building for durability. And durable brands are built on respect - respect for attention, for privacy, for autonomy.
The Player Pact is how we codify that respect. The messaging inbox isn’t owned. It’s earned - every single day.