3-4x Higher Retention
No, that's not a typo: Jest sees 3-4x higher retention than mobile
apps!
Mobile App
Messaging App
Jest makes it easy for developers to harness the power of messaging.
Messaging apps on Jest consistently beat native installs where it matters most.
Results based on a 4-month test (Oct '25-Jan '26) with US mobile users, covering 1M+ app opens and 300K+ messages sent. Retention measured as D7 retention; UA costs compared as cost per texting subscriber (CPS) vs. cost per mobile app install (CPI).