Developers keep up to 90%

Yes. For any users you bring to Jest (whether via ads, virality, or organic growth):

• In your apps: You keep the full 90% of net revenue (the 70% monetization share + the 20% acquisition share).
• In other apps: You earn your 20% acquisition share on anything they spend in other developers’ apps for 12 months, or until they are inactive for more than 30 days, whichever comes first.

The acquiring app receives the 20% acquisition share for a user until one of the following happens (whichever comes first):

• 12 months pass: After 12 months, the acquisition period expires. From that point on, the app where the user is spending money keeps the full 90% of net revenue (absorbing both the monetization share and the acquisition share).

• The user becomes inactive: If a user has no activity on Jest for more than 30 days, their current acquisition period ends. However, if they return later, any app can “reacquire” them, triggering a brand new 12-month acquisition share window for the app that brought them back.

If a user joins Jest organically — meaning they were not brought to the platform by a specific developer’s app or marketing — the revenue split is simplified:

• Jest keeps 10% of net revenue.
• The app they spend in keeps the full 90% of net revenue.

Because there is no acquiring app in this scenario, no network split is required. The developer hosting the transaction simply receives both the 70% monetization share and the unassigned 20% acquisition share.

The Jest Fund acts as an acquisition-only app within the ecosystem. For any user brought to the platform through the Fund:

• The app they spend in keeps 70% of net revenue (the standard monetization share).

• The Fund receives 20% of net revenue (the standard acquisition share).

• Jest keeps 10% of net revenue (the standard platform fee).

Just like any other acquired user, the Fund’s 20% share is subject to the standard 12-month acquisition window. Once that period ends, the app where the user is spending keeps the full 90%.

Net revenue is the actual money that reaches Jest from a purchase, after deducting unavoidable external costs: payment processing fees, taxes (like VAT), refunds, chargebacks, and fraud.

We base our 90/10 split on net revenue for two main reasons:

• The digital wallet advantage: Because the Jest ecosystem runs on digital wallet payments, our baseline payment processing fees are already incredibly low compared to traditional app stores.

• Complete alignment: While payment fees are low, global taxes and refund rates still vary. Rather than burdening developers with complex per-transaction minimums or flat fees to cover these variances, we deduct them upfront. This keeps the math simple and ensures Jest and the developer share the exact same reality — we both take our cut from the real, realized profit.

User acquisition includes:

• Paid user acquisition (ads, paid installs, campaigns)
• Viral acquisition (referrals, invites, social sharing, creator-driven traffic)
• In-app conversion (converting guests to registered users)

We use URL parameters captured at the moment of customer registration.

These attribution analytics are fully transparent and available in the Jest Developer Console.

Because Jest is fully web-based, attribution is high-quality and preserved end-to-end, making unattributed users rare. The attribution logic is as follows:

1. If the URL carries a Tracking ID, the user is attributed to that app if they sign up within 24 hours — useful for ads or creators.
2. Otherwise, the app the user signed up from gets the attribution.
3. If neither applies, the user counts as organic.

For additional details, see the Jest User Acquisition Guide.

If the user is still active, the original acquiring app retains credit.

If the user has been inactive for more than 30 days, the user can be reacquired, and the new app becomes the acquiring app for the next 12-month window.

They are treated as organic, and the monetizing app keeps the full 90%.

However, because Jest is web-based, unattributed users are rare thanks to reliable end-to-end attribution.

Not simultaneously.

Only one app can hold acquisition credit at a time — but if a user becomes inactive for more than 30 days, another app can reacquire them.

Not at this time. We are actively working on adding support. Please reach out if you’d like to discuss early access or upcoming capabilities.

Please note that third-party ad monetization is not permitted on the Jest platform.

No. All developers on Jest must use the Jest IAP APIs for processing purchases.

This ensures consistent user experience, accurate attribution, secure payments, and proper revenue sharing across the ecosystem.

Revenue shares are calculated continuously and paid out on a regular schedule (typically monthly).

Yes. Developers receive full transparency into user acquisition paths, monetization data, and payout calculations through the analytics dashboards in the Jest Developer Console.

You can find our Developer Agreement at jest.com/developers/dev-agreement.

Once you create an account on the Jest Developer Console, you will need to accept the agreement before publishing any apps or games.