We designed our platform economics to be simple, transparent, and aligned with the success of game developers.
Jest charges 10% of in-app purchase revenue.
This single fee covers all platform-level costs, including:
The remaining 90% of revenue goes to developers — split between:
Our model rewards the studios that grow the ecosystem and the studios that build compelling, high-performing games.
| Scenario | Acquisition | Monetization | Compensation |
|---|---|---|---|
| You acquire the user and monetize them | Your Game | Your Game |
|
| Another studio acquires the user and you monetize them | Other Studio | Your Game |
|
| You acquire the user and another studio monetizes them | Your Game | Other Studio |
|
| Organic user | No studio | Your Game |
|
More questions? Email devs@jest.com
Yes.
For any users you acquired, you keep 90% of revenue when purchases happen in your own games, and you receive 20% revenue share when purchases happen in other studios' games from users you originally acquired (via paid UA or viral acquisition).
User acquisition includes:
Any user who signs up through URL parameters that can be attributed back to your specific game is considered acquired by your studio. URL parameters include UTM parameters (typically set by your marketing tools or ad platforms) and entryPayload parameters, which can be accessed via the Jest SDK.
We use URL parameters captured at the moment of customer registration.
These attribution analytics are fully transparent and available in the Jest developer console.
Because Jest is fully web-based, attribution is high-quality and preserved end-to-end, making unattributed users rare.
Organic users follow the standard model:
There is no acquiring studio in this scenario, so no split is required.
If the user is still active, the original acquiring studio retains credit.
If the user has been inactive for more than 1 month, the user can be reacquired, and the new studio becomes the acquiring studio for the next 12-month window.
They are treated as organic, and the monetizing studio keeps the full 90%.
However, because Jest is web-based, unattributed users are rare thanks to reliable end-to-end attribution.
Not at this time. We are actively working on adding support. Please reach out if you'd like to discuss early access or upcoming capabilities.
Please note that third-party ad monetization is not permitted on the Jest platform.
Yes. Studios receive full transparency into user acquisition paths, monetization data, and payout calculations through Jest's analytics dashboards in the developer console.
Not simultaneously.
Only one studio can hold acquisition credit at a time - but if a user becomes inactive for 1 month, another studio can reacquire them.
Revenue shares are calculated continuously and paid out on a regular schedule (typically monthly).
No. All developers on Jest must use the Jest IAP APIs for processing purchases.
This ensures consistent user experience, accurate attribution, secure payments, and proper revenue sharing across the ecosystem.
The Jest Games Fund acts as an acquisition-only studio.
For any user acquired through the Fund:
